Cogency Strategic partners with National Religious Broadcasters and H3Helpline to launch a nationwide campaign connecting women and men with hope and support after abortion.
MISSOURI — Cogency Strategic has launched a national public service announcement (PSA) campaign in partnership with National Religious Broadcasters (NRB) and H3Helpline to raise awareness of emotional support and healing resources available to women and men affected by abortion.
For many who experience emotional pain following an abortion, feelings of grief, guilt, regret, or isolation can be immediate or persist for years. Some may believe they are alone in their struggles or may not realize that real help is available. This campaign seeks to bridge that gap by reassuring those who are hurting that they are not alone and connecting them with H3Helpline at h3helpline.org.
The initiative includes 15- and 30-second audio and video PSAs developed specifically to reach both women and men who may be struggling after experiencing abortion. These resources are being distributed at no cost to media outlets, broadcasters, podcasters, and mission-aligned organizations nationwide, helping bring a message of hope and healing to audiences across the nation.
Building on its previous national PSA initiatives, Cogency Strategic is leading the creative development and campaign rollout, working alongside NRB and H3Helpline to reach individuals who may be suffering in silence and encourage them to take the first step toward healing.
“No one should have to suffer in silence because of a past abortion,” said Nelly Roach, CEO of Cogency Strategic. “For some, that pain doesn’t disappear with time, and the hardest part can be finding the courage to talk about it. We want this campaign to reach those who have been carrying that burden alone and remind them that healing is possible, no matter how much time has passed.”
Through NRB’s network of Christian communicators, the campaign will extend its reach through radio, television, digital media, and ministry platforms, equipping broadcasters with ready-to-use messages that can connect individuals with meaningful support.
“The power of Christian media lies not simply in its reach, but in its ability to bring truth, compassion, and hope into people’s lives,” said Troy A. Miller, president & CEO of NRB. “For women and men carrying the emotional weight of a past abortion, hearing that healing and support are available can be life-changing. This campaign reflects the responsibility we share as Christian communicators to use our platforms with purpose, ensuring that those who may be suffering in silence know they are not alone and that help is within reach.”
H3Helpline is a national abortion recovery helpline that provides support to women and men affected by abortion through a network of coaches who have personally experienced abortion themselves. This shared experience allows those seeking help to confidentially connect with someone who understands the emotional challenges they may be facing firsthand.
“There’s something incredibly powerful about hearing someone say, ‘I’ve been where you are, and I understand,’” said Terri Baxter, Founder and Director of H3Helpline. “Every person who answers that call has their own abortion experience. They understand the pain, the questions, and the isolation that can follow. Our hope is that this campaign reaches people who had their abortion today, or have spent years believing they have to carry those feelings alone, and helps them discover that help, hope, and healing is within reach.”
By combining Cogency Strategic’s creative expertise, NRB’s national media reach, and H3Helpline’s firsthand experience supporting individuals after abortion, the campaign represents a coordinated effort to make help, hope, and healing resources more visible and accessible to those who need them.
Broadcasters, ministries, and mission-aligned organizations are encouraged to share the PSAs and help extend this message of hope to women and men nationwide. To access the PSAs, click here. To learn more about the support available through H3Helpline, visit h3helpline.org.
About Cogency Strategic
Cogency Strategic is dedicated to helping pro-life organizations amplify life-affirming messages and create lasting cultural change. Through innovative, data-driven marketing strategies, compelling storytelling, and impactful multimedia campaigns, our team develops creative solutions that reach audiences, inspire action, and advance the pro-life movement. Learn more at cogencystrategic.com.
About National Religious Broadcasters (NRB)
NRB is a nonpartisan, international association of Christian communicators whose member organizations represent millions of listeners, viewers, and readers. NRB’s mission is two-fold: to protect the free speech rights of its members and to foster excellence, integrity, and accountability through networking, education, and ministry opportunities. Learn more at nrb.org.
About H3Helpline
H3Helpline is a national abortion recovery helpline offering help, hope, and healing for the pain of abortion. All calls are confidential and answered by a trained Helpline Coach who has personally experienced abortion. Learn more at h3helpline.org.
