CLEMSON, SC – As they approach five years in business, Upstate home builders Smith & Webb LLC are rebranding. The upscale, residential design and build company announces a new name: Smith and Webb Custom Crafted Homes.

Partners Jarrett Smith and Brad Webb, both Clemson University graduates, work with a small, but dedicated team to turn clients’ dreams into reality – indoors and out. Smith is a residential designer and licensed residential contractor in South Carolina. Webb is a registered landscape architect in South Carolina and Alabama.

“This name better incorporates what we do,” Smith said. “We pride ourselves on building homes that our clients love - homes that are customized to their exact needs and wants.”

Smith and Webb Custom Crafted Homes is a new name, with a new logo and branding, but the partners are adamant that what they do will not change.

“As always, we remain dedicated to our clients,” Webb said. “We will continue to craft quality homes that your family – and future generations – will be proud of.”

A lot of thought and planning went into the concept of the new logo. The colors represent how building design and landscape design come together to form a completed home. The two colors also symbolize the partnership between Jarrett Smith and Brad Webb. The tree completes the picture of a home and yard and is reminiscent of their original logo.

Headquartered in Clemson, SC, Smith and Webb Custom Crafted Homes has projects located all over the Upstate. For more information on Smith and Webb Custom Crafted Homes, go to www.buildingupstate.com or call (864)735-7130.

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Mike Scruggs